Identity for a Global Internet; Trusted by Choice, Not by Force
July 10, 2008 — anniversary of the iOS App Store launch: An anti-fraud solution.
From music rights to digital identity — the same problem, the same all-digital solution.
Digital stores never run out of inventory. Trust scales the same way.
Safe access made theft pointless. Profile fraud meets the same end.
You are already your digital self — the links others already know you by.
Risk is removed. Responsibility returns to the rightful owner: the individual.
This Secures Your Reputation and whatever community you serve.
Limitless availability; Zero liability
You have profiles because people need trust. TruAnon amplifies that context making it easy to see and hard to fake.
Members anchor links and profiles others know them by. Owners grant or revoke visibility. Trust becomes a continuous reflection, a rank of confidence others can see and understand. This does not interfere with other offerings or how people use your platform. Read the full technical overview →
Those collect your government documents and store sensitive personal data to prove you are a real person. It is "Authority-driven". Here, we confirm you are the same person others already know across the accounts you already have — no private docs, no dossier, no reviews or disputes. It does not collect or store any ID, SSN, or related paperwork.
A checkmark is a badge a platform grants or sells; it is binary and says nothing more. Rank is not something you are given, it is a reflection of how much transparency is visible to an audience. This is oversight. Confidence is continuous, earned, and revocable. It is never for sale, and it never reduces anyone to a bare checkmark.
Social login authenticates keys to enter, but this is not identity, not "sole-bound". Here, you anchor to the profiles others already know you by — you hold keys, and you grant or revoke visibility as you wish. This does not centralize or make you depend on any gatekeeper.
This does not interfere with other offerings. It does not change how people use your service. Members adopt it because your platform makes it valuable for them to do so. It's automatic. People filter themselves; your database and your valuation reflect it. And where the law does require specifics — age-restricted platforms, for instance — there is a proven, private, and lawful path to assurance that never forces you to collect or store anything private.
The result is the same as any identity check: a verified signal that makes accounts more valuable. What differs is how you pay for it — and who has access to the value of credibility.
Document-oriented verify charges you up front, before any value is proven. Here you pay for trust events — the moments people actually use and rely on that credibility. You pay nothing until people adopt it and it becomes useful. This zero-risk model delivers that same flag in your database, for less.
Document checks only work for people who hold acceptable government ID and live where that document is supported — the World Bank estimates roughly 850 million people worldwide have no official ID at all, and coverage varies widely from country to country. For many platforms, most of your users can't upload an ID at all.
| Provider | Published price | What you commit to |
|---|---|---|
| Stripe | $1.50 / check | Pay per verification |
| Veriff | from $0.80 / check | + $49–$209 / month minimum |
| Persona | from $250 / month | 12-mo contract — $3,000 floor; per-check price undisclosed |
| Jumio | won't quote — offers a "cost calculator" | Enterprise negotiation only |
| TruAnon | just 4¢ per classified member‑month. | Zero risk pricing unlocks value first. Members verify and classify themselves automatically |
This is the community-driven alternative: confidence from existing accounts people already have, priced on the trust and value they actually create — it's not a toll you pay "just in case". People adopt because your platform makes it valuable, if you do receive a bill you know trust is working.
That is exactly the point: you have profiles because people need context. TruAnon makes that context legible and hard to fake, so legitimate members benefit and bad actors don't.
Email validation proves an address receives mail; it isn't identity — and bolting on more checks just means storing private data you'd rather not hold. This separates risk from the platform with zero-knowledge proof. Here, members bring their own proof: accounts and affiliations they are already known by. You ask less and display more — this amplifies the profile with privacy intact.
Faking it means controlling every account others already know you by, at once, over time. One anchor per network — multi-account schemes don't help. The cost of faking rises until it equals the cost of actually being that person.
The opposite. Nothing is collected that owners don't choose to show — no documents, no central dossier. People grant visibility and revoke it: the anchor stays, the view goes dark. This is transparency, it's community-driven; trusted by choice, not by force.
You don't have to. Personal info, social profiles, and contact details are all independent switches. Rank and score mean you are trusted-in-context without being publicly named. You decide how others view and share your identity.
Rank can not be purchased — it reflects verifiable context you have chosen to reveal. There is nothing to buy and nothing to sell. Showcasing anything forged or stolen will only result in faster detection and loss of all you had gained.
No. This does not interfere — it is an offering people use because your platform makes it valuable to do so. It lives and evolves alongside your membership.
You get the same result — a verified signal in your database — but you don't pay per-check up-front. This approach is smarter, more cost effective and has no toll at the door. If you get a bill? You know trust is working.